Some breweries change their labels all the time, but when it comes to Anchor, a rebrand carries special significance. The brewery began taking orders Monday for pickup from the taproom Thursday through Sunday. The porter, Liberty Ale and California lager labels have not changed since they were introduced in , and respectively, and the steam label has remained mostly unchanged since longtime owner Fritz Maytag revived the brewery in Part of the goal of the rebrand was to distinguish the beers from each other. In August, Tom Riley — who started at Anchor 36 years ago, initially working on the packaging line — took over as brewmaster from predecessor Scott Ungermann. In March, Anchor will add three new beers created by Volek to its permanent lineup: a tropical hazy IPA, a pilsner and a calorie, gluten-reduced, mango-flavored golden ale called Little Weekend.