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How to Buy a Domain Name: 7 Steps (with Pictures) - wikiHow
That seems like a fair question. The answer is simple: to protect your brand and reputation. You would buy a XXX domain for the same reason you might buy the NET, US, INFO or other equivalent of your own primary domain—to ensure that your customers get to your site no matter what they type and just redirect all of the alternate domains to your primary website. That example is a little beside the point, though, because it focuses on buying varying spellings and permutations of your primary domain to try and ensure that anyone who would just go online and start typing to try and find your business can basically stumble on it no matter what they type. Is there any real risk, though, for a domain like fishingluresandbaits.
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Others will be able to discover your blog through search engines such as Google and Bing. A domain name is more than a web address. It is your business and your overall online identity. Make it recognizable, easy to remember, and a proud representation of you and your brand. There are ways to create a blog that allows you to bypass having your own domain and instead go with — yourname.
There are two pieces to this equation. First, there are domain registries that own the individual top-level domains like Verisign, which owns. Then there's us, the domain registrar, which provides a big online store that houses all the TLDs in one convenient location.