The group made its sidelines debut in during the Cowboys' inaugural season. Local high school students made up the squad, which was typical of other high school and college cheerleading squads throughout the s, rarely getting much attention. During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the season,  the scantily clad, well-endowed Bubbles Cash , a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the 50 yard line carrying cotton candy in each hand. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. In , it was decided that the cheerleading squad needed a new image and the decision was made to drop the male cheerleaders and select an all female squad from local high school cheerleaders in the Dallas-Fort Worth area. Preparing for the season, Schramm decided to change the Cheerleaders' image to boost attendance.
Trammell cheered from to , but her career with the squad was far from over. In she became assistant choreographer and was then promoted to head choreographer in She has served in that position ever since. Judy Trammell was a Dallas Cowboys Cheerleader before she became the head choreographer for the squad. Courtesy Dallas Cowboys Cheerleaders. Kelli Finglass left cheered for the Dallas Cowboys Cheerleaders from to before serving as director. Courtesy of the Dallas Cowboys Cheerleaders.
'Sidelined' film details Chargettes' Playboy scandal from 1970s
This new edifice is a 1. The main action, however, was not on the playing field. Hanging feet up, directly above the field, is a foot wide scoreboard with a television screen. As it is four sided, it can be viewed by all seated fans.
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