Cheerios commercial featuring an interracial family
The brand is Cheerios cereal, which introduced in May a commercial featuring an interracial family that unexpectedly generated an outpouring of vituperative online remarks. The new Cheerios commercial represents the first time that the brand, introduced in , will be advertised in a Super Bowl. The sequel features the same cast members portraying the same contemporary family as in the original: black father, white mother and biracial daughter. General Mills did not intend to be provocative when it introduced the first commercial, Ms. Gibson said, nor does the company intend that now.
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That girl is 7-year-old Grace Colbert, the girl with attitude, who starred last spring in a high-profile Cheerios spot that featured her as the biracial daughter of a white mother and black father. The commercial, about a daughter who pours Cheerios on her sleeping dad's chest because she thinks it will aid his health, ultimately became a huge hit for the brand. But it also set off such a social media firestorm, filled with so much racial tension, that the comments section on its YouTube page was closed. Now, with the recent announcement that Cheerios will advertise in its first-ever Super Bowl, there is speculation over whether the girl and her two "parents" from the commercial will be reunited for a Super Bowl spot. For its part, General Mills won't say. But Gibson declined to give any details about the spot.
Cheerios ad with mixed-race family draws racist responses
The advertising industry has long trailed the rest of the media when it comes to showcasing racial diversity. Cheerios is seeking to do its part in changing that with a major splash on Sunday, featuring an interracial family in the cereal's first-ever Super Bowl ad. The same family was depicted in a commercial last May, sparking a vicious racist backlash , as well as calls of support for the cereal maker. The original ad featured a biracial little girl who asks her white mother about the heart-health of Cheerios. Inspired by what she hears, the girl runs to her black father, who is napping on the couch, and pours the cereal over his chest.
The spot, heartwarming to many, began on national television on Monday and was uploaded to YouTube on Wednesday. But it has caused a furor for the maker of Cheerios, General Mills, because an interracial cast portrays the family. The advertisement, which features a black father and white mother, has generated vituperative comments online, but General Mills says it stands by the commercial.